Communication
EPOS Visual Identity Manual
December 2023
Document info
- Category
- Communication
- Authors
- Federica Tanlongo, Barbara Angioni
- Pages
- 32
- Format
- PDF · 9.4 MB
- Download
- 1
Updates
Last updated: 14/09/26
Update history
- Updated 14/09/26
- Updated 02/09/26
- Updated 08/06/26
- Updated 01/06/26
- Updated 21/05/26
- Created 30/04/26
Synthesis
from AIEPOS Visual Identity Manual outlines the guidelines for maintaining a consistent and professional visual identity for the European Plate Observing System (EPOS).**
The document establishes rules for logo usage, color palettes, typography, and graphic elements to ensure EPOS’s brand is recognizable and aligned with its values of internationality, credibility, and scientific excellence. It introduces family branding to unify national nodes and thematic core services (TCS) under the EPOS umbrella while allowing individuality. The manual also provides templates for official documents, presentations, and multimedia, emphasizing accessibility and inclusivity through the use of dyslexia-friendly fonts like Open Sans.
Key sections cover logo variations, safety margins, color specifications, and proper use of images and icons. The Communication Office oversees logo distribution, template updates, and approvals for merchandising and branded materials to maintain consistency across all EPOS communications.
Key points
from AI- 01
Visual identity is defined by logo, colors, typography, and graphic elements to ensure EPOS’s brand is consistent and recognizable globally.
- 02
Logo rules include core elements, color variants (green/yellow, black, negative), safety margins, minimum sizes, and positioning guidelines for different media formats.
- 03
Family branding allows national nodes and TCS to use customized logos while maintaining EPOS’s overarching identity, with templates provided for official and promotional materials.
- 04
Typography mandates the use of Lato (print) and Open Sans (digital) fonts, with Calibri as a fallback, and specifies line spacing and formatting rules for accessibility.
- 05
Color palettes consist of primary (logo-specific) and secondary (30 colors) palettes, with TCS-specific colors for thematic services like seismology or volcanology.
- 06
Templates and resources are available for official documents, presentations, and multimedia, with approval processes encouraged for branded materials to ensure quality.
Key words
Key prompts
- What are the official colors for the EPOS logo?
- How should the EPOS logo be positioned in a document?
- What fonts are required for EPOS communications?
- Where can I find official EPOS templates?
- What is the minimum size for the EPOS logo on an A4 document?
- How should multiple logos be arranged in a single document?
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